I bet "Joy" wants to gain popularity to make a peaceful coup d'etat where people want them to govern the country over the emperor.

Yaar! Down with Joy! *Grabs Large Weapon*

'Truly' is how you spell it. :D

Also, this is getting interesting-er by the minute.

sunny indeed

Joy is dangerous indeed!

Also, is Noah's position intentional? He's in the dark, while his buddies are in the light...

Yet he knows whats going on, and they're the ones in the dark about the whole situation.

what's the most villainous a group can do?

Answer: disguise themselves as heroes.